Why you need your own online presence

Don’t rely on social media alone You started on social media in recent times and you soon have realized one thing: You’re late to the party. Your quality content receives hardly any attention. Sometimes you’re lucky and a well-connected person interacts with your post which gives it a boost. Even your own followers hardly ever see a post of yours. The notification you receive after logging in leads you to a message from a friend asking if you’re ok because he stopped seeing posts from you. What to do, what to do? An idea hits you and the anticipation of your future glory spreads through your body, from your head… Read More

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Beardvertising – an innovative advertising approach

Coming up with brilliant marketing ideas is like hunting the holy grail these days. With too much, too aggressive and too salesy advertisements all around us, we have become numb and defensive. We install ad-blockers, we stop taking calls from unknown numbers, we block spam – our guards go up as soon as we spot a salesperson. Many marketing and advertising agencies are looking for ways to “beat” us, manipulate us instead of producing content we want to see. “The unblockable ad” and such are popular topics amongst advertisers and advertising agencies. If an industry’s approach is: “They don’t want it, we’ll find ways to force it on them”, it’s… Read More

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