Coming up with brilliant marketing ideas is like hunting the holy grail these days. With too much, too aggressive and too salesy advertisements all around us, we have become numb and defensive.
We install ad-blockers, we stop taking calls from unknown numbers, we block spam - our guards go up as soon as we spot a salesperson.
Many marketing and advertising agencies are looking for ways to "beat" us, manipulate us instead of producing content we want to see. "The unblockable ad" and such are popular topics amongst advertisers and advertising agencies.
If an industry's approach is: "They don't want it, we'll find ways to force it on them", it's pretty much a failure, in my view.
We are all competing for precious attention from potential buyers. Even the best vendor will need the chance to communicate with a potential client. It becomes increasingly difficult to get that spot.
Advertising without being annoying - how?
It's understandable that we want to offer our support and products to buyers. After all, if we offer something that allows buyers to be happier, healthier or wealthier it is even our obligation.
But how can we earn the chance to create an emotional connection with a buyer? Even below C-Level, every business person/entrepreneur might have been approached by 20 salespeople before it's 12 pm.
Quality content, network, and innovation are key.
Irish Andy Anderson Beardvertising
In 2013, Irish Andy Anderson (Professional Wrestler, Small Business Web Consulting, Podcaster) landed a hit when he started "beardvertising".
Soon the Dollar Shave Club picked up the idea and it became their most successful campaign ever.
www.adweek.com reported that beardvertisers received $5 per day, which also makes it an inexpensive advertising solution.
What better place to advertise for a shave club than a full beard?
It is reported that people approached the beardvertisers to read the messages and were appreciative of the beard ads.
Not every idea will be a hit like beardvertising. But that is what we need to do. We need to be a trustworthy partner, offer quality work and generate fresh ideas to be able to get someone's attention to start communication.
Irish Andy Anderson
If your small business needs fresh ideas, SEO consulting or help with your website - connect with Andy and learn how he could help other businesses to drive traffic to their sites and increase their sales.
You find Andy Anderson HERE
I also recommend his entertaining podcast that you can access by clicking on the picture below.
Andy offered me a free advertisement. Before he knew I would write an article about his beardvertising. You can catch up with the conversation on Monday when I release our Interview Blab.