Beardvertising – an innovative advertising approach

Coming up with brilliant marketing ideas is like hunting the holy grail these days. With too much, too aggressive and too salesy advertisements all around us, we have become numb and defensive. We install ad-blockers, we stop taking calls from unknown numbers, we block spam – our guards go up as soon as we spot a salesperson. Many marketing and advertising agencies are looking for ways to “beat” us, manipulate us instead of producing content we want to see. “The unblockable ad” and such are popular topics amongst advertisers and advertising agencies. If an industry’s approach is: “They don’t want it, we’ll find ways to force it on them”, it’s… Read More

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