Beardvertising – an innovative advertising approach

Coming up with brilliant marketing ideas is like hunting the holy grail these days. With too much, too aggressive and too salesy advertisements all around us, we have become numb and defensive. We install ad-blockers, we stop taking calls from unknown numbers, we block spam – our guards go up as soon as we spot a salesperson. Many marketing and advertising agencies are looking for ways to “beat” us, manipulate us instead of producing content we want to see. “The unblockable ad” and such are popular topics amongst advertisers and advertising agencies. If an industry’s approach is: “They don’t want it, we’ll find ways to force it on them”, it’s… Read More

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Complaining about LinkedIn – An Opinion

Complaining on social media Today I disconnected from a friend. Or better: acquaintance because I would have shared my concern with a friend. Currently, there is a steady stream of complainer posts on my LinkedIn feed. Some pronounce LinkedIn dead while others just need to vent. Complainer posts generate lots of interaction. Just like bikini photos, political posts, and cute cats. The purpose of this article is not to complain about complainers. That would be an oxymoron, right? Why complain when I am blessed with a healthy index finger capable of blocking tons of complainers at the speed of light? I feel that what I am about to say applies to… Read More

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“Maybe Traffic” Is Not a Currency

Originally I just wanted to share how I felt when I received another request today for contributing to another site. Then the article grew and now also contains info on the marketing instruments that did help me to increase the number of people following my content. Writing for Free If you follow this blog chances are that you are a new writer/blogger/marketer. It´s a tedious task to find the first loyal readers who appreciate your content. Everyone will tell you (or more realistically try to sell you) the secret sauce of getting lots of readers and sales in no time. One of your greatest challenges will be not to lose… Read More

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Getting Serious About Social Media

Why Killem FTW is my favorite crazy kid I´ll admit it openly. I am not good when it comes to social media … you are just better at things you love. Someone who rocks social media and loves it is British Killem FTW. I am not sure if you would call it a subculture or zeitgeist – there is a new profession no headhunter is recruiting for. Not with the same and quick level of success like Killem FTW (that stands for “Kill´em for the win”), but many people meanwhile make their living on YouTube.  A few, like the famous Markiplier, have success with more “serious” films like game reviews… Read More

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RIP Amazon – I once loved you

Amazon is going down For many years, Amazon was my favorite company. Best customer service, best assortment, best prices, fastest shipping – best everything. They seemed to take the growth step from a medium to a huge company effortlessly. Not anymore. Amazon now sucks like a Microsoft, Comcast or any giant company who has been seduced by its monopolistic market power. Not learning from history they repeat the mistakes other huge companies made. For a company that size, it can take years until it becomes visible on the market that karma bit back. Just look at Microsoft. “MicroWHO?” would any millennial say. While the mobile age arrived and Microsoft was busy… Read More

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Why Apple Watch is underrated

A functionality review of Apple Watch I have to admit it: When I first read about Apple watch I posted something ugly like: “Great, now you can spot idiots from a mile away.” In my defense: The article stated it would cost $ 5000. Sometimes I still try to cover it, but that is silly if you think about it. Before that, I was wearing an Omega Constellation. Apple watches start at $ 300 (on Amazon right now) which is very cheap for a watch. A lot has been said about the technology, and as you know, I am not technical at all. I want to share the kind of… Read More

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Do you still need Business Cards?

The Case of Business Cards Outdated or still a thing? I am reading many articles that state that Business Cards are over. In times of smartphones, emails and such many people do not see a reason to have them anymore. Especially Online Entrepreneurs, Website Owners and Affiliate Marketers are of the opinion that Business Cards are a relict of the 90ties. They are missing out on a lot of opportunities. I believe that every online business owner, entrepreneur, blogger and even affiliate marketer should have Business Card. Here is why: You meet a lot of people in your everyday life. You might not be close enough to that person to… Read More

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Comcast Data Cap and Net Neutrality

Comcast introduces data cap Voted the 4th most hated company Polarizing Seattle-based mass media company Comcast starts implementing data caps in markets from Alabama to Maine. In these “trial” markets, the new data limit is 300 GB.  Users who exceed this limit will be charged $ 10 for every 50 GB over the limit. Recent news articles state that for a monthly fee of $ 30 – $ 35 customers can remove the data cap for good. Basically, unlimited data would still be available just with a drastic price increase.  Currently, the “internet only” products start at $ 57 (including the modem) for a 6 Mbps connection. The most commonly… Read More

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