Why I don’t believe in Millennial Marketing

Today I wanted to take a little break and tried to install a PC Game from 1994. It’s about a private investigator named Tex Murphy. I recently discovered the 2014 episode of the Tex Murphy series, Tesla Effect, and was intrigued by it. Drawn into the story. So much so that I purchased the other installments from the 90ties. Oh my god, such a mess on my computer. From the number of recent discussions, I could see that many people look for these old games. Well, they didn’t run and I use the break to write this down for you. The quote “You can’t teach an old dog new tricks”… Read More

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The Myth of Personal Branding

The myth of personal branding is told often these days. You have to be a brand. “I can help you to build your personal brand!”, says nearly everyone. There are social media sites that can help you become a brand, tools, methods – I’m sure if I do a search on Amazon, I’ll find a personal brand building protein-bar. Sometimes I read an article that talks about the topic. Many of the people who advise on this topic are true experts that could help anyone grow their business and brand. I don’t envy them right now. They have to cut through a lot of noise. Obviously, this short read is… Read More

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Is your niche profitable?

    Early this morning¬†I had the pleasure of working with Emma. Emma is a small business owner from Sussex, England. She contacted me because she wanted to learn techniques for effective stress management. After a car accident and three back surgeries, Emma has trouble walking. She decided to start an online business. Emma has always been passionate about food and cooking so she decided to start a food blog. Only a few months later, thousands of visitors come to her website daily. What stresses her out is that she hardly makes any money. A few AdSense pennies here and there. Bottom line: people love her blog but they don’t… Read More

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